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// Services

Focused offerings, proven on real platforms.

No generic service menu. Each offering maps to a strength I've shipped across multiple production systems — with the projects to prove it.

// 01

Marketplace platforms

Complete multi-sided commerce — storefront, vendor & admin dashboards, payments, and the DevOps to run it. You launch a working business, not a demo.

What you get

  • Storefront + vendor + admin surfaces
  • Payments, RFQ flows, order routing
  • Dockerized deploys with CI/CD
Discuss this
// 02

ERP & internal systems

ERPNext/Frappe implementations and custom internal platforms — procurement, inventory, contracts, and fund flows. The unglamorous systems an organisation actually runs on, built to survive audit and daily use by hundreds of staff.

What you get

  • ERPNext / Frappe implementation & customisation
  • Procurement, inventory & contract workflows
  • Arabic-first RTL, built for government-scale use
Discuss this
// 03

Native mobile + web

Flutter iOS/Android apps and Next.js web on one shared backend — every customer reached without paying three teams.

What you get

  • One API, many clients
  • Flutter + Next.js
  • Shared auth & data model
Discuss this
// 04

Multi-tenant SaaS

Subscription products with Postgres Row-Level Security and tenant isolation — sell once, serve many, safely.

What you get

  • Row-Level Security
  • Billing & plan gating
  • Offline-first where it matters
Discuss this
// 05

Premium landing pages

High-end, conversion-first landing pages — bilingual, animated, and wired to capture qualified leads. Built to make a brand look worth trusting and turn visits into enquiries, not just impressions.

What you get

From $200
  • Bilingual Arabic/English with full RTL
  • Lead capture wired to your inbox or database
  • Premium motion, SEO-ready — shipped fast
Discuss this
// Solutions

Start from the problem, not the technology.

Six focused build offerings, each written for a specific business situation. Every one links to the case studies that prove it.

  • Spare parts marketplace development

    Parts commerce is not normal e-commerce. A wrong part is a returned part, a lost customer and a stranded vehicle. I build parts marketplaces where compatibility, quotation and multi-supplier fulfilment are first-class parts of the data model — not features bolted onto a generic store.

    Proven on
    AjzaMONTRA Lifts
    See the detail
  • Multi-vendor marketplace development

    A marketplace is three products wearing one brand: a place customers want to buy, a back office vendors will actually log into, and an operations console your team runs the business from. I build all three, on one backend, with the money handling done properly.

    Proven on
    AjzaMONTRA LiftsQooty
    See the detail
  • ERP software for procurement and operations

    The systems an organisation actually runs on are rarely the exciting ones: purchase requests, approvals, stock movements, contracts, budgets and reconciliation. I build and implement those — Arabic-first, audit-ready, and designed for staff who will use them every day for years.

    Proven on
    MONTRA LiftsCashske
    See the detail
  • Multi-tenant SaaS development

    Turning a working product into a product you can sell many times is mostly one hard question: how do you guarantee tenant A can never see tenant B's data? I answer it at the database level, then build billing, plan gating and onboarding on top of that guarantee.

    Proven on
    MudarrisQootyStravo
    See the detail
  • Flutter + web product development

    Most products in this region need a web presence for search and trust, and a mobile app because that is where people actually transact. Building those as separate projects doubles the cost and guarantees they drift apart. I build them as one product with one API.

    Proven on
    AjzaMudarrisQooty
    See the detail
  • Arabic RTL software development for MENA

    Most “Arabic support” is an English product with the text swapped and the layout mirrored. Users notice within seconds and trust drops. I build products where Arabic is a first-class language in the data model, the interface, the search, the emails and the invoices.

    Proven on
    AjzaMONTRA LiftsQooty
    See the detail
// Engagement shapes

Most projects land in one of these.

Rough shapes, not a price list. The first call is where yours gets named and cut down to something shippable.

  • Multi-week

    Focused MVP

    One core workflow, one or two surfaces, and the unglamorous parts done properly — auth, data model, deploy. Built to be extended, not thrown away.

    Typical scope1 workflow · 1–2 surfaces · production deploy
  • Several months

    Full platform build

    Multi-sided product with customer, vendor and admin surfaces, payments or ledgers, and native apps where they earn their place.

    Typical scope3+ surfaces · payments · mobile + web
  • Weeks

    Rescue & hardening

    An existing product that works until it doesn't — data integrity, tenant isolation, performance, or a release process nobody trusts.

    Typical scopeaudit · fix · handover
  • Monthly

    Ongoing engineering partner

    A retained senior engineer for a product that keeps evolving — roadmap work, production support, and someone who already knows your system.

    Typical scoperetainer · agreed capacity
// Hiring model

One senior engineer, or an agency?

Both are legitimate. This is where each one actually wins — including the cases where you should not hire me.

  • Who writes the code

    One senior engineer
    The person who scoped it
    A typical agency
    Usually a junior team, supervised
  • Decision speed

    One senior engineer
    Same day — one person decides
    A typical agency
    Through account and project management
  • Parallel capacity

    One senior engineer
    Limited — one project at a time
    A typical agency
    High — several tracks at once
  • Where the money goes

    One senior engineer
    Engineering, almost entirely
    A typical agency
    Engineering plus overhead and management
  • Continuity

    One senior engineer
    One point of failure — mitigated by full handover
    A typical agency
    Team absorbs turnover
  • Best for

    One senior engineer
    Products where judgment matters more than headcount
    A typical agency
    Large parallel scope with fixed process needs
// How I work

Discovery → Design → Build → Ship & Support.

A small, senior team means less ceremony and more signal. Here's the path from first call to live product.

  1. 01

    Discovery

    We scope the users, success metrics, and constraints. A free 15-minute intro call to confirm fit and direction before anything is committed.

  2. 02

    Design

    Architecture, data model, and UI direction agreed up front — so the build has no surprises and every decision has a reason.

  3. 03

    Build

    Iterative delivery with weekly previews. You see real, working software as it grows — not a black box that opens at the end.

  4. 04

    Ship & support

    Production deploy, monitoring, and a clean handover, plus an agreed support window so launch day isn't the end of the road.

// Fit

Worth knowing before you write.

A short, honest filter. It saves both of us a call that was never going to work.

A good fit if

  • You have a real business or a funded idea, and a decision-maker in the room
  • The product has to handle money, roles, or operations correctly — not just look good
  • You want one senior engineer accountable end to end, not a rotating team
  • Arabic and English both matter to your market
  • You can give a few hours a week to reviews and decisions

Not a fit if

  • You need a team of ten starting Monday — that is an agency's job, not mine
  • The budget is fixed before the scope exists and cannot move
  • You are looking for the cheapest possible quote rather than the right build
  • Nobody on your side can answer product questions within a few days
  • You want equity-only work or an unpaid prototype

What you get in the first call

Fifteen minutes, free, no deck.
  • A straight answer on whether this is buildable the way you imagine it
  • The two or three decisions that will drive most of your cost
  • A rough shape: phases, surfaces, and where the risk sits
  • An honest ballpark range — or a referral if I am not the right fit

What to prepare

None of it has to be polished.
  • One sentence on what the business does today
  • The workflow that hurts most, described in plain language
  • Who needs to log in, and what each of them does
  • Any deadline that is real, and why it is real
  • A budget range you are comfortable discussing openly
// FAQ

Questions, answered straight.

Still unsure? Ask the assistant in the corner, or message on WhatsApp.

  • Mahmoud Makhlouf — a senior full-stack engineer — handles the engineering directly, using modern tooling and AI for leverage. You get senior judgment on every line instead of work handed down to juniors.

// Let's build

Have a product in mind? Get a clear plan and a free 15-minute intro call.

Tell me what you're building. I'll come back with an approach, a rough timeline, and a ballpark — usually within 24 hours.

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