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// Case studyWeb platformlive

Qooty

AI-driven shopping offers & flyers platform — vision ingestion, SEO at scale, multi-tenant.

2025 Saudi Arabia Retail deals · AI + SEO platform
E-commerce & marketplacesMulti-tenant SaaS
Qooty — AI-driven shopping offers & flyers platform — vision ingestion, SEO at scale, multi-tenant.

// By the numbers

3.5x
Crawl boost

Googlebot crawl volume after the SEO overhaul — more shoppers from search

77%
AI cost reduction

vision pipeline reads flyers automatically instead of manual data entry

4.8k
SEO URLs indexed

programmatic deal and flyer pages live in Google

5
Deployable apps

website, mobile app and partner portal from one multi-tenant platform

// From the client

Search traffic was the goal and the SEO work delivered — crawl coverage jumped several-fold and the AI flyer pipeline cut our content costs sharply. We're reaching shoppers across the Kingdom on web and mobile from one platform.

Product owner

Retail deals & flyers platform · Saudi Arabia

// Overview

An AI-driven shopping deals and weekly-flyers platform for the retail market. A computer-vision pipeline extracts products, prices and brands from raw flyer images, surfaced through a performance- and SEO-engineered website, a mobile app, and a multi-tenant partner portal — bilingual Arabic/English.

// Architecture

How it's put together

01Client applications

Public Website

SEO-engineered · bilingual

Mobile App

Native — Android & iOS

Admin Dashboard

Catalog · AI · SEO control

Partner Portal

Self-service per retailer

02Application layer

Admin Backend

Control plane · AI pipeline · workers · crons

Consumer API

Read-optimized · cached

03AI & processing

Vision Extraction

Product cards · prices · brands from flyers

Background Workers

PDF rasterizing · queues

Scheduled Jobs

Daily refresh · notifications

04Data & integrations

Document Database

Catalog & content

Cache Layer

Distributed + in-process

Search & SEO

Sitemaps · IndexNow

Push Notifications

Per-device & topics

AI ingestion feeds a read-optimized consumer experience at SEO scale.

// Highlights

Signature capabilities

01

AI flyer ingestion

A vision pipeline detects product cards on flyer images, extracts bilingual labels and prices, and auto-fills brand metadata — with a hybrid strategy that cut extraction cost by 77%.

02

SEO infrastructure at scale

Partitioned sitemaps, dynamic social images for every entity, structured data and search-engine notifications drove a 3.5× crawl boost and ~4.8k indexed URLs.

03

Performance engineering

A same-origin image pipeline, edge cache injection and import optimization cut payload from 3.1 MB to 1.0 MB and Speed Index from 3.6 s to 1.8 s.

04

Multi-tenant partner portal

Retailers manage their own offers and products through a portal scoped so each partner only ever sees their own data.

05

Interactive flyer viewer

A page-flip brochure viewer maps clicks on flyer pixels back to AI-extracted products.

06

Bilingual & RTL

Arabic-first with English across website, dashboard and mobile.

// Features

Business feature set

The functional scope delivered across every part of the product.

Shoppers

  • Browse deals by city, store, brand & category
  • Weekly flyers & page-flip brochure viewer
  • Clickable products inside flyers
  • Product detail & similar items
  • Search & recently viewed
  • Wishlist
  • Multi-store price comparison
  • Branch maps
  • Push notifications

Retail partners

  • Self-service partner portal
  • Manage own offers & products
  • Scoped, per-retailer analytics

Admin & AI

  • AI flyer ingestion (URL / PDF / scraping)
  • Brand auto-fill & logo discovery
  • Catalog & category management
  • Featured deals & banners
  • Blog & CMS pages
  • Ratings moderation

Platform & SEO

  • SEO control (sitemaps, redirects, meta)
  • Multi-tenant data isolation
  • Bilingual AR / EN with RTL
  • Native mobile app (Android / iOS)
// My role

What I owned

End-to-end on this project — from architecture and data modelling through to a shipped, production product.

  • Platform architecture across web, mobile and backend
  • AI flyer-extraction pipeline & cost optimization
  • SEO infrastructure and performance engineering
  • Admin dashboard & multi-tenant partner portal
  • Consumer API with multi-tier caching
  • Native mobile application
  • Bilingual Arabic/English with full RTL
// Stack

Built with

Backend

Node.jsMongoDBRedisBullMQ

AI

Computer visionLLM extraction

Frontend

Next.jsReactTailwind CSS

Mobile

Flutter

Infrastructure

Process managerCDN

// Gallery

// Makhloof Studio

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